UK coverage highlights

The Pro6 features in this month Smart Life International’s (circulation: 16,744) gadget pages.  Placed by Entice, the review highlights the USP of the proMOTION technology as well as benefits of vibration training and the celebrities who use it. Editorial reads “What the Pro6 brings to the party is Power Plate Internationals excitedly capitalized proMOTION technology, a pair of two-meter cables that present all sorts of possibilities when it comes to working your arms, back and shoulders, complete with adjustable resistance settings”. Advertising Value: £749.00.

Celebrity fan Sarah Harding is interviewed in this week’s Heat magazine (circulation: 458,858) with the focus on her body secrets.  Her advice for getting great legs includes Power Plate for toning. Advertising Value: £720.00

Look magazine (circulation: 313,013) held a double page story dedicated to extreme spa treatments, tested by their readers.  Among the weird and the wonderful treatments, Kirotherapy treatment was included.  The treatment involves lowering body temperature in a frozen room to -135°C to boost circulation, release endorphins, improve cellulite and rejuvenate skin.  The final process is to incorporate Power Plate training for 25 minutes to slowly raise body temperature back to normal to feel the benefits. Advertising Value: £1400.00

Actor Naomie Harris blogs about her Spa trip to the Fortina Spa Resort in Malta on the Mail Online.  Among her “Spa-it-Yourself” treatments laid on in their room was a Power Plate® machine.

POWER PLATE COMMUNITY NEWS:

Escape the Football Frenzy with a FREE massage on the Power Plate machine

http://community.powerplate.com/2010/06/23/escape-the-football-frenzy-with-a-free-massage-on-the-power-plate-machine/

Power Plate Signs Williams Deal To Attract Male Users

Vibration training equipment manufacturer Power Plate has signed a three-year deal with the Williams Formula One team.
Power Plate has previously relied on endorsements from female celebrities to target women, who are the most frequent users of its products. The latest activity is intended to capitalise on Formula One’s huge global fan base, which is male-dominated.

Power Plate will be able to use Rubens Barrichello and Nico Hülkenburg, as well as the team’s crew, within its marketing. As part of the change in approach, Power Plate will shift its focus away from endorsements to concentrate on gaining brand recognition. Male-focused marketing will promote its affiliation with the racing team. As part of the deal, Power Plate will launch a co-branded Williams training device.

Nilesh Pandya, Executive Vice-President of Power Plate, explains that “the strategy is to be less about PR and more about experiential activity. People are aware of the brand, but until they try it they are sceptical.”
For more information contact Power Plate International on 1300 411 495.
sales@powerplate.com
http://www.powerplate.com.au

Win a 1-year Croyez Studio Membership* worth $3,000!

Power up the the new Croyez Studio, the first fitness studio in Asia to offer group workout sessions on Power Plate® machines. Also known as Acceleration Training®, the Power Plate® is a vibration device that transmits waves of energy throughout the body to enhance fitness performance. Favoured by Hollywood celebrities and professional athletes alike, a short workout of 25 minutes on the Power Plate® is equivalent to 2.5 hours at the gym. Available daily, each of the 40-minute classes begins with a 5-minute stretch, followed by an intensive 25-minute workout and end off with a 10-minute high-frequency massage on the Power Plate®.

“Membership will give you access to unlimited classes at Croyez Studio for 1 year”.

Lose it for Good!

Introducing NARL: The non-surgical method to fat loss

Bye bye tummy, bottom and cellulite.

Hello celebrity-fit figure.

Sting is keen. Madonna is a massive fan. And football players from Manchester United and Chelsea Football Club are all known to enjoy the benefits of the Power Plate machine. Wanna know why? 25 minutes on the Power Plate is equivalent to 2.5 hours at the gym.

I bet that’s got your attention! (It got ours!)

The guys that have brought these fab machines to our shores, Croyez Studio, have also invested in NARL, a complementary treatment to the Power Plate. NARL has been clinically proven to be effective on all kinds of fats – cellulite (ewwh!), subcutaneous (gross!) and visceral (nasty!).

Coupled with Power Plate, NARL makes fat loss more effective, with no fat rebound effect, and long lasting results are guaranteed.

Studies have shown that with the use of NARL and Power Plate, effective fat loss can be achieved without the need for extreme dieting and taking of supplements. “After 10 sessions 3 times a week, I lost 5cm off each thigh and my body fat decreased by 2%!” – Julie Ryan (52 yrs old)

The good news is, the boys can also benefit from the long lasting fat loss effects of NARL and Power Plate. A 46 year old male was able to reduce his BMI from 28.97 to 28, experience a weight loss of 5kg and his waist circumference was visibly reduced by 10cm, from 103cm to 93cm just by doing it 3 times a week for 8 weeks. So goodbye love handles, hello six-pack.

But don’t take our word for it – try it for yourself. Our friends at Croyez Studio are offering one session of NARL and one session of Power Plate (normally $123), for just $38. Just email or phone them today and of course mention Honeycombers.

For more information on Croyez Studio, please visit the website www.croyezstudio.com p.6474 4133

UK Coverage Update

Here’s the coverage update from the UK from the last few days and over the weekend:

The review section of the Mail on Sunday (Circulation : 198,3283) this weekend featured an image of Tamara Ecclestone on the Williams F1 branded Power Plate™ machine from last week’s launch.  As part of a picture desk outreach organized by Entice, the correct caption is included despite feature angle.  Ad value: £11790.00.

Celebrity fan and sports presenter Georgie Thompson talks to You magazine (Circulation: 1,983,283) about her beauty secrets.  Her fitness secrets to staying in shape include Power Plate classes combined with running.  Ad Value: £3930.00

Catherine Turner attended the Thalgo Power Plate launch back in February and included the collaboration in her ‘Want great legs this summer?’ feature for Easy Living (Circulation: 170,033).  Supported with comment from Caroline Pearce, editorial reads “Targeting fatty areas with the Power Plate gives impressive de-bumping results when teamed with products by therapeutic spa brand Thalgo”.

Ad Value: £1860.00

LipGloss 86 Online featured a Power Plate trial by freelance journalist Amy Louise Stafford.  Including full description of the science behind vibration training, the piece also included images.  The concluding comments read “It kicked my behind, but in a good way.  I have never felt the day after burn like I did with Power Plate but mu muscles were worked hard”.

Before we head off for a relaxing weekend, here are a few coverage highlights to keep you entertained

The Williams pro6™ Power Plate® machine appeared in the Gadget section of Sport Magazine (circulation: 306,435) this week.  Placed by Entice, the copy read “The Pro6 limited edition model comes with a cable which focuses the vibrations in your upper body too”. Full credit to Power Plate and image included.

TakTikTech.com followed suit with a whole piece on the new Williams pro6™ machine with full description of the Journalists trial at the Academy.  Organised by Entice, the editorial covers the technical spec and USP’s of the new Pro6 machines and how they have moved on from the pro5.  It also mentions the Vissers study, sports injury recovery and the exercise video’s available on the website.  He journalist also attended the event at Harrods and from speaking to Lars & Caroline has managed to include some informative pieces to the feature.

A double page feature titled “12 top tummy trimmers” appeared in Woman’s Wekly (circulation: 344,553) and included Power Plate as one of their recommendations.  The Vissers study is discussed in brief as evidence of the effectiveness of training with a machine.  Advertising Value: £1305.00

Zest magazine (circulation: 93,130) also focused on a bikini body feature titled “The best summer body blitz treatments”. They trialed the Strawberry inch loss treatment at Adore Me Medspa which incorporates Power Plate with laser therapy.  Editorial read “The laser treatment is combines with a ten minute stretching and massage session on a Power Plate to fast track the elimination of liquefied fat”.  Advertising Value: £473.00

Lisa Lynch reviews Power Plate classes for this month’s Fabric Magazine (circulation: 60,000).  Entice set her up with a one month trial at the Harrods studio and she explains the movements and key benefits of vibration training, as well as a full credit for the studio. Advertising Value: £590.00

Coverage Update

Vicky-Marie Cossar for Metro (Circulation:731,500) trials a new anti cellulite treatment called The Strawberry at the Adore Medspa.  It uses a combination of laser therapy with Power Plate exercises to liquefy fat cells, speed up metabolism and boost the lymphatic system. This was also replicated on the online version of the paper. Advertising value £2,875.

Celebrity Power Plate fan Anna Friel is interviewed in Stylist magazine (Circulation:430,000).  When asked about how she feels about her body and the pressures of Hollywood, she says “I’m never going to get skinny.  I can’t bear going to the gym.  But I do use a Power Plate.  When I was getting in shape for Land of the Lost in which I had to run around in shorts, I did it every day and I swear to god it works”. Advertising value £2595.

Trade publication Health Club Management Online includes the news that Movers & Shapers are opening a studio in Fenwicks this month.

Elite National Clubs train for Soccer’s Biggest Stage with State-of-art Power Plate® Exercise

From Warm Up To Rehabilitation, Power Plate’s Advanced Vibration Technology™ Kicks Up Training for World-Class Players in Ultimate Soccer Competition Taking Place in South Africa

Irvine, Calif. (June 11, 2010) – During the most-watched sporting event in the world, elite soccer players from 32 different countries will have their skills and fitness tested in pursuit of soccer’s holy grail.  During each match they will run an average of six miles over 90 minutes with no time outs and will face grueling competition through the month-long tournament.  It will all take place on the grandest world stage ever viewed on TV: more than 700 million people.  Every moment of training leading up to the world championship games is critical, which is why the top teams utilize state-of-the-art fitness technologies like Power Plate .

As England primes to face the U.S. in the countries’ first match on June 12^th, top players like English national goalkeeper David James are preparing with Power Plate exercise.  “Playing regularly in the English Premiership is very demanding and as a goalkeeper I need to be at the peak of my physical fitness.  The Power Plate machine adds a new dimension to my training,” says James.

James’ teammate for the 2010 games Ledley King, who also plays for the Tottenham Hotspurs in the Premiership League, says, “Training on the Power Plate machine has made my rehabilitation quicker and easier than usual, and has made a significant difference to my recovery.  I’ve also found the Power Plate machine to be a great tool for warming up and stretching before matches, as well as for post match recovery and massage.”

Power Plate provides one of the most efficient and dynamic total-body workouts in less than 30 minutes utilizing scientifically-proven Advanced Vibration Technology that works up to 95 percent of muscle fibers.  The result is a high-intensity exercise that increases strength, improves muscle tone and balance and helps reduce body fat .

The German National Team, known for their technically precise style of play, also benefit from Power Plate’s Advanced Vibration Technology.  “Increasing overall muscle recruitment for strength and stimulating muscle recovery from practice-to-practice and game-to-game on a Power Plate machine is an essential,” says Mark Verstegen, founder of pro-athlete training facility Athletes’ Performance that trains the German National Team.  “With the German Football Federation , we use Power Plate to promote stabilization of the hips, spine, and shoulders to reduce asymmetries and re-establish proper muscle firing patterns.  We believe the Power Plate is an integral tool for improving performance on the pitch, and are proud to employ Power Plate with the international soccer athletes we train at Athletes’ Performance.”

“Many professional athletes competing on the elite level have incorporated Power Plate exercise into their regimens and we are proud to be able to support their training,” says Mark de Gorter, President of Power Plate North America.  “Power Plate  has specific benefits for soccer players; a recent study conducted by the United Kingdom’s University of Hull found a decrease in muscle fatigue and reduced risk of hamstring injury in players using Power Plate exercise during half-time.”

Used by elite athletes like pro tennis standout Serena Williams and Dustin Pedroia of the Boston Red Sox, teams like the San Diego Chargers and Chicago Bulls, celebrities and people from all walks of life, Power Plate equipment benefits include:  increased fitness, strength, muscle tone, flexibility, bone density and range of motion as well as improved blood circulation and lymphatic system activation.  The complete Power Plate® line of fitness equipment is designed for health clubs, wellness centers, spas, hospitals, physical therapy and rehabilitation clinics, professional and collegiate athletic training facilities, private fitness trainers and home use.  Power Plate North America is headquartered in Irvine, Calif. www.powerplate.com.

Overall 2010 “Power Plate” Transformation Champion Prize!

Power Plate® my3™

Valued at $4,840

To celebrate the achievement of being crowned Busy Mums Fitness Club 2010 Overall Power Plate Champion, the winner will receive this incredible prize, the Power Plate® my3™.

The Power Plate® my3™ model is the trimmest, most economical way to bring Acceleration Training™ exercise into any sized home or apartment. No matter how demanding your schedule, the my3™ makes it easy to achieve incredible results. Designed specifically to use at home, the Power Plate® my3™ machine boasts simple-to-use controls and a workout regime that suits all ages and fitness goals.

A Power Plate® machine is the ultimate training partner and has been proven superior to traditional fitness methods and can help you achieve amazing results in as little as three sessions of 20 minutes each week for a period of six weeks. Power Plate® machines employ the concept of Acceleration Training™ (or Vibration Training) to stimulate the body’s natural response to vibration. The vibrations emitted by a Power Plate® machine transmit waves of vibration through the body, activating muscle contractions.

A Power Plate® workout also offers a host of benefits, ranging from an immediate improvement in circulation, muscle strength and flexibility, range of motion, the appearance of cellulite, bone mineral density, weight loss, pain and soreness and faster recovery after injury, stress levels and metabolism.

The machine is not a miracle. But where it takes you is.

Timer: 30 or 60 seconds

Vibration: Tri-planar, mostly vertical Pre-setting of 35Hz (vibrations per second) High / Low settings for vertical displacement Operation: User-friendly interactive display

Dimensions: 65cm x 82cm x 157cm

Colour: Silver or Black

RRP: $4,840

Health Club Management

A trade story appeared in this month’s Health Club Management (Circulation: 9,000).  Working with Lars, Entice submitted this editorial piece on why it’s important for operators to offer equipment that will help core strength and balance and explains why the Power Plate machine is the ideal piece of kit to use with members of any age. Ad Value: £346.00

UK Net Guide featured Power Plate as part of a Summer Body feature.  Speaking to Joanna Knight from Woman’s Fitness (who is already a Power Plate fan), the piece recommends Power Plate training for standing straight for good posture.

Sports TV presenter Georgie Thompson continues to talk about Power Plate, this time in a full page interview for Hello magazine (Circulation: 409,043). Ad Value: £1500.00

And replicating the interview that appeared in last weekend’s You Magazine with Georgie Thompson, the Daily Mail Online posted the same article.

Celebrity Power Plate fan Danni Minogue is featured in the weeks Closer Magazine (Circulation: 359,135) as she reaches the end of her pregnancy.  The piece discusses her anxieties about her post baby body and suggest that she will use a combination of Power Plate and Pilates to help shape up after the baby is born.  Ad value: £1365.00

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