UK Coverage Update

Starting the week off with a celebrity bang, Loose Women (ITV 1 weekday’s @ 12.30pm) featured the pro6 machine on their summer shape up slot.  Working with fitness expert Ross Edgley, Carol McGiffin and Zoe Tyler were given the task of shaping up using the machine and a swiss ball.  Although this light hearted piece was presented in jest, Ross managed to demonstrate the dynamic addition of the proMOTION whilst Carol was undertaking a basic squat.  The clip was supported online with links back to Power Plate as well as the video clip currently being their lead piece on the home page.  Loose Women pulls in around 1.2million viewers daily and was voted Most Popular Factual Programme at this year’s NTA awards.

http://www.itv.com/lifestyle/loosewomen/

http://www.itv.com/lifestyle/loosewomen/videos/b/looselaughs/beachbodybeautiful/

The Williams pro6 machine is given an editorial warm welcome in this month’s Harrods Magazine (Circulation: 95,650).  As part of their “Top 20 In-Store Events” for July & August, they mention the arrival of “the world’s most effective workout”. Advertising value: £600.00

Rita Amartey for Black Beauty and Hair (Circulation: 35,000) includes Power Plate in her regular beauty page for the magazine; this month focuses is on achieving a summer beach body. The trial was organised by Entice and her positive editorial is accompanied by an image, as well as a mention of the new pro6 model and how the addition of cable resistance to the machine helps to “hone in on targeted areas”.  Advertising value: £ 750

The editor (& platinum card user) of Blackhair Magazine (Circulation: 35 000) continues to mention Power Plate in her “Wedding Fit” column.  In her concluding diary piece, Afua says “I have discovered a love of Power Plate, also known as the best exercise ever”.  Advertising value: £225

Glam UK Online featured both the new pro6 machine and Power Plate & Thalgo collaboration in this week’s beauty blog.  Writer Ally Pyle trialled at the Harrods studio for 4 weeks and her blog discusses the benefits of acceleration training combined with the effects of the Thalgo Slim & Sculpt range.

UK Coverage Update

Harper’s Bazaar (Circulation:110,638 AVE: £1250.00) have written a feature on the best A-List day spas and have included Grayshott Spa.  It mentions that it is a great place for recharging in luxury and there is everything from an Emotional Detox to Power Plate training.

Fashionable Maven is a website initiated by a journalist/turned avid blogger.  She is a huge Power Plate fan and embarked upon a six week tried and tested at the Powertone Studio in Battersea.  She includes a fantastic write up about her Power Plate experience and includes images as well as detailed information on the benefits, how it works and the variety of exercises that can be done whilst using the Power Plate machines.

Laura Nathan worked her magic and was able to secure a full page advert in the brochure for the F1 party that was held on Monday night (AVE £5,000)

Elle Beauty featured an article about Cosmetic Surgery: What Works, What Doesn’t.  Included in this feature, it was stated that ‘Power Plate works!’  (Circulation: 195,455 AVE: £1, 600)

Fabulous Magazine (Circulation: 2,911,491 AVE: £4,200) did an interview with celebrity presenter Zoe Ball and this was also featured on Fabulous online. The journalist mentions that Zoe has swapped “partying for Power Plate” and as a result fell pregnant after many years of trying to conceive.

Gavin and Stacey actress Joanna Page was interviewed in Prima Magazine (Circulation: 288,301 AVE: £1,440) and was asked about family and fitness.  She talks about her love for strong, toned bodies and how she uses Power Plate machines to keep fit.

If you are feeling a little gutted after Japan’s luck last night, here are a few coverage highlights to lift your spirits.

The new pro6 machine made its TV debut this weekend on the opening episode of Top Gear (15^th Series). The BBC’s most profitable program is broadcast to 235million people in more than 100 countries. Jeremy Clarkson & Richard Hammond are filmed hosting a day of activities with different celebrities to help launch the new “Reasonably priced car” celebrity slot on the program. Amy Williams, (GB Gold medalist at the 2010 winter Olympics – Skeleton) was treated to a warm up on the machine while Jeremy Clarkson tried to impress by performing press ups on the plate. Other celebrities who used the machine but were not featured on the filming included Peter Jones, Bill Bailey, Johnny Vaughn & the Stig.

Actor Naomie Harris talks about her Spa trip to the Fortina Spa Resort in Malta on the Daily Mail (Circulation: 1,918,512). Among her “Spa-it-Yourself” treatments laid on in their room was a Power Plate® machine. Advertising Value: £3930.00