Power Plate UK Coverage Update 29 10 10

A new study into osteoporosis by the Medical College of Georgia published this week using WBV was featured in both the Daily Mail (circulation: 2,144,229) and the Daily Express (Circulation: 659,650) as well as the Daily Express Online.

The study found that bone mineral density significantly improved around the hip joint and leg bones after 12 weeks of daily 30 minute vibration sessions. Power Plate has been given a brand mention and with this, so has the celebrity association with names such as Madonna and Cindy Crawford being included in the editorial.

Both pieces also make reference to the impact on the NHS through fractures and breaks caused by brittle bones, and the Daily Mail also discuss a new vaccination that may be used by the NHS to beat osteoporosis. Daily Mail advertising value: £6501.00. Daily Express advertising value: £6,300.00 WAG & model Nicola Maclean talks to New magazine (Circulation: 442,996) this week about how she got back into shape after having her second child. She attributes her success to a combination of good diet, running, some resistance work and Power Plate. Advertising value: £1,348.00.

Power Plate Pliė continues to prove popular among the fitness press and Women’s Fitness Online (Circulation: 34,614) are the latest to have included a mention on their website. Entice planned to meet Amanada Khouv to try the class at Harrods and ahead of the visit she added it to her blog page for the magazine. The full article about the class is due in their Januray issue, on sale 5th December.

POWER PLATE COMMUNITY NEWS: Ski & Snow Show http://community.powerplate.com/2010/10/20/get-ski-fit-with-power-plate-and-visit-us-at-the-ski-and-snow-show/ Tina Hobley is new Power Plate fan

http://community.powerplate.com/2010/10/27/tina-hobley-loves-her-power-plate-workouts/

Kelly Osbourne keeps up the good work

 http://community.powerplate.com/2010/10/22/kelly-osbourne-sheds-3-stone/

Exercise of the Week

 http://community.powerplate.com/?p=1936&preview=true

UK Coverage Update 20 10 10

We have some great pieces of coverage from the UK this week so far.

Two pieces of coverage appeared in The Sun (Circulation: 2,936,099) and The Sun Online last Friday and over the weekend.  We originally negotiated space for an editorial/competition within the Sun Woman to feature news of the “10 Year Power Plate Anniversary”.   The copy highlights celebrity endorsements and the main function of the my3 machine.  Unfortunately the journalist went to print without giving us full copy approval, and some mistakes appeared with the layout and details.  We therefore managed to negotiate a further online editorial piece which went live today and includes an exercise image gallery with full instruction, as well as a news angle with Dannii Minogue’s recent return to Acceleration training. Advertising value for print £5,098.00.

English National Ballet work out continues to be popular with journalists in the run up to the festive season.  Harper’s Bazaar Online (circulation: 80,000) include the new Power Plate Pliė class on their beauty & health news page.  With full credit to Harrods and hyper links to Power Plate, this news snippet also includes one of the ballerina PR images to demonstrate the collaboration.

Dannii’s return to the Power Plate is featured in this week’s Closer Magazine (circulation: 539,991).  Danni “tweeted” an image from the Harrods studio with one of the trainers a few weeks ago and this has been included in the editorial.   It is part of a bigger story about her X Factor rivalry with Cheryl Cole and how motherhood is causing her to re-think her priorities.  Advertising value: £3,724.00.

Studio owner Morgan Pierce writes for Irish publication Easy Health & Living (circulation: 17,658).  Her article focuses on osteoporosis and how weight bearing exercise can help increase bone mineral density.  She discusses the issues of exercising with osteoporosis as well as scientific research that focuses on the benefits of Power Plate training.   This feature includes images of the pro5™ machine.

Advertising value: £1755.00

Another celebrity confesses to being a Power Plate fan this week in OK! Magazine (circulation: 508,504).  Girls Aloud beauty Sarah Harding is interviewed with her partner and DJ Tom Crane about her life in the country. Editorial reads, “I might have bum implants if my Power Plate doesn’t work its wonders”. Advertising value: £3,234.00

UK Coverage Update 14 10 10

Here are some of the highlights from UK coverage for the week:

Power Plate training is given the bridal magic by Laura Sloma (nee Wallis) in this month’s Wedding Ideas Magazine (circulation: 28,107).  Their beauty page features a roundup of what made brides look and feel beautiful on their big day, and Laura shares the secret of her pre wedding exercise regime with the nation. She says “I did Power Plate classes at my local studio.  The classes lasted 25 minutes and we would have to carry out various exercises on the machines for 60 seconds each.  In 3 months I lost almost 24cm’s from all over my body”. Advertising value: £1200.00

Health and Fitness Magazine (circulation: 80,000) featured the Power Plate Pliė class in this month’s Issue.  Entice met with Lucy Miller who liked the class concept so much she wrote about it in their Fitness News column.  The piece included the full quote from Dr Matthew Wyon and web credit for Power Plate.  Advertising value: £495

And the reviews continue…. this week, Closer Online also reviewed Power Plate and the English National Ballet concept at the Harrods studio.  The include information of the collaboration and protocol as well as their own experience in the class.  Editorial reads “They are a great alternative or people who don’t have the time to go to the gym three or four times a week, but still want to maintain a healthy lifestyle – you have no excuse now”.

Ambarina Hassan writes a great article on this week’s Running In Heels Online about vibration training and Power Plate. Her article goes in to some depth about the science behind Acceleration training and the main USP’s.  The benefits discussed range from regular gym and fitness to cellulite reduction and use as a medical device.  This piece placed by Entice also includes the studio concept as well as celebrity endorsements, images and video footage.  She adds “the real beauty of it all? A full (and challenged) body workout can be achieved in anything from 15 to 30 minutes, so no slogging away at the gym for hours on end”.

Kelly Osbournes weight loss is still news in the celebrity columns.  This week it’s More! Magazine (circulation: 192, 860).  Her personal trainer Kelly Hagaman describes her new training regime which she has embarked on for the last 7 months which includes acceleration training using Power Plate® machines. Advertising value: £762.00

The Power Plate machine available at Greyshot Spa in Surrey is highlighted as part of a review page in Weight Watchers Magazine (circulation: 203, 656).  Advertising value: £750.00

POWER PLATE COMMUNITY NEWS

Exercise of the week – Try the dynamic single leg squat for strong sturdy thighs.
http://community.powerplate.com/2010/10/12/exercise-of-the-week-dynamic-single-leg-squat/

Grand Designs Blog

http://community.powerplate.com/2010/10/06/grand-designs-live-is-back-this-time-in-birmingham

10 Year Celebrations Blog

http://community.powerplate.com/2010/10/08/power-plate-presents-new-power-bike-to-celebrate-its-10th-year-anniversary/

Pictures of Power Bike Launch in Paris

http://community.powerplate.com/2010/10/12/who-would-like-to-see-the-new-power-plate-powerbike/

UK Coverage Update

Private Healthcare UK online includes an article on the types of exercise you can fit in to your lunch hour.  Joanna Knight, editor at Women’s Fitness offers some tips on what you can do in, suggesting a 25min Power Plate class. She says “A 25 minute Power Plate class is a great workout – good for speedy toning and fast results, plus it leaves time for a shower before heading back to the office.” Not only is this a great mention for Power Plate classes, but it shows how important it is to get influential people on board as you never know when they’re going to be called upon for media comment.

Cosmopolitan.co.uk includes Power Plate in their ‘what to do this week’ column. They recommend that readers try the new Power Plate Plie class at Harrods, inspired by English National Ballet. She says that the class includes moves such as plies, squats and stretches to work your core and improve flexibility. She says that this class is perfect for those that want to build muscle without bulking up. The Power Plate website has been credited in the article. This article comes from taking the journalist to the class, although she’s already a huge Power Plate fan!

We are still waiting for the artwork to be completed on the protocols for this class – I will circulate it as soon as it is available.

BodyFit (circulation 45,000, AVE £110) includes an interview with English National Ballet dancer, Ruth Brill, on how she fuels her demanding schedule of training and performances. Although Ruth doesn’t mention the Power Plate machine during the interview, an added paragraph has been included at the bottom of the interview, which states that she uses it during training and that anyone in the London area that wants to try a Power Plate Plie class can do so at the Harrods studio. This came directly from liaising with the editorial team and offering them an interview with the English National Ballet.

Social media wise, at the end of last week we posted a blog on Sinitta, ahead of her debut on the X Factor last week, which can be seen here –  http://community.powerplate.com/2010/10/01/sinittas-body-has-the-x-factor-thanks-to-power-plate/

UK Coverage Update

I hope you are all well and enjoyed the weekend.  Here are some coverage updates from the last few days.

Celebrity Power Plate fan of the moment Danni Minogue was featured in a double page spread in Fabulous Magazine (Circulation: 2,828,800).  The piece titled “Lived Well V Well Lived” focused on the skin health of stars and how a healthy approach can help them maintain and improve a better complexion.  They discuss Danni’s approach to ditching Botox and introducing Power Plates and an organic diet to her youthful glow. Advertising value: £4181.00.

Thalgo & Summer Shape up took was reviewed on this week’s Handbag Online.  Entice organised for journalist Rebecca Taylor to attend a class at the Power Plate studio in Harrods and supplied her with one of the zone treatment creams.  Her positive review included full credit to Harrods Studio and included weblinks for Power Plate and Thalgo.

Another class trial…. and this time it was This Little Lady Went to London Online who reviewed the Power Plate Boxing class at the Harrods Studio.  Sarah Finley met with Entice at the studio and her positive review explains how the class works and the effort involved.  Her blog read “Not only did I break a sweat I must have toned up to – given that I could hardly walk the next morning”.

Power Plates Rock according to Woman’s Fitness Online (Unique Users: 34,614). A staff blogger for the website describes their experience of a group class at a specialist studio. She describes the exercises executed during her class and says “20 mins on the PP really does feel like an hour in the gym”.

UK Coverage Update

Starting the week off with a celebrity bang, Loose Women (ITV 1 weekday’s @ 12.30pm) featured the pro6 machine on their summer shape up slot.  Working with fitness expert Ross Edgley, Carol McGiffin and Zoe Tyler were given the task of shaping up using the machine and a swiss ball.  Although this light hearted piece was presented in jest, Ross managed to demonstrate the dynamic addition of the proMOTION whilst Carol was undertaking a basic squat.  The clip was supported online with links back to Power Plate as well as the video clip currently being their lead piece on the home page.  Loose Women pulls in around 1.2million viewers daily and was voted Most Popular Factual Programme at this year’s NTA awards.

http://www.itv.com/lifestyle/loosewomen/

http://www.itv.com/lifestyle/loosewomen/videos/b/looselaughs/beachbodybeautiful/

The Williams pro6 machine is given an editorial warm welcome in this month’s Harrods Magazine (Circulation: 95,650).  As part of their “Top 20 In-Store Events” for July & August, they mention the arrival of “the world’s most effective workout”. Advertising value: £600.00

Rita Amartey for Black Beauty and Hair (Circulation: 35,000) includes Power Plate in her regular beauty page for the magazine; this month focuses is on achieving a summer beach body. The trial was organised by Entice and her positive editorial is accompanied by an image, as well as a mention of the new pro6 model and how the addition of cable resistance to the machine helps to “hone in on targeted areas”.  Advertising value: £ 750

The editor (& platinum card user) of Blackhair Magazine (Circulation: 35 000) continues to mention Power Plate in her “Wedding Fit” column.  In her concluding diary piece, Afua says “I have discovered a love of Power Plate, also known as the best exercise ever”.  Advertising value: £225

Glam UK Online featured both the new pro6 machine and Power Plate & Thalgo collaboration in this week’s beauty blog.  Writer Ally Pyle trialled at the Harrods studio for 4 weeks and her blog discusses the benefits of acceleration training combined with the effects of the Thalgo Slim & Sculpt range.

UK Coverage Update

Harper’s Bazaar (Circulation:110,638 AVE: £1250.00) have written a feature on the best A-List day spas and have included Grayshott Spa.  It mentions that it is a great place for recharging in luxury and there is everything from an Emotional Detox to Power Plate training.

Fashionable Maven is a website initiated by a journalist/turned avid blogger.  She is a huge Power Plate fan and embarked upon a six week tried and tested at the Powertone Studio in Battersea.  She includes a fantastic write up about her Power Plate experience and includes images as well as detailed information on the benefits, how it works and the variety of exercises that can be done whilst using the Power Plate machines.

Laura Nathan worked her magic and was able to secure a full page advert in the brochure for the F1 party that was held on Monday night (AVE £5,000)

Elle Beauty featured an article about Cosmetic Surgery: What Works, What Doesn’t.  Included in this feature, it was stated that ‘Power Plate works!’  (Circulation: 195,455 AVE: £1, 600)

Fabulous Magazine (Circulation: 2,911,491 AVE: £4,200) did an interview with celebrity presenter Zoe Ball and this was also featured on Fabulous online. The journalist mentions that Zoe has swapped “partying for Power Plate” and as a result fell pregnant after many years of trying to conceive.

Gavin and Stacey actress Joanna Page was interviewed in Prima Magazine (Circulation: 288,301 AVE: £1,440) and was asked about family and fitness.  She talks about her love for strong, toned bodies and how she uses Power Plate machines to keep fit.

If you are feeling a little gutted after Japan’s luck last night, here are a few coverage highlights to lift your spirits.

The new pro6 machine made its TV debut this weekend on the opening episode of Top Gear (15^th Series). The BBC’s most profitable program is broadcast to 235million people in more than 100 countries. Jeremy Clarkson & Richard Hammond are filmed hosting a day of activities with different celebrities to help launch the new “Reasonably priced car” celebrity slot on the program. Amy Williams, (GB Gold medalist at the 2010 winter Olympics – Skeleton) was treated to a warm up on the machine while Jeremy Clarkson tried to impress by performing press ups on the plate. Other celebrities who used the machine but were not featured on the filming included Peter Jones, Bill Bailey, Johnny Vaughn & the Stig.

Actor Naomie Harris talks about her Spa trip to the Fortina Spa Resort in Malta on the Daily Mail (Circulation: 1,918,512). Among her “Spa-it-Yourself” treatments laid on in their room was a Power Plate® machine. Advertising Value: £3930.00

UK coverage highlights

The Pro6 features in this month Smart Life International’s (circulation: 16,744) gadget pages.  Placed by Entice, the review highlights the USP of the proMOTION technology as well as benefits of vibration training and the celebrities who use it. Editorial reads “What the Pro6 brings to the party is Power Plate Internationals excitedly capitalized proMOTION technology, a pair of two-meter cables that present all sorts of possibilities when it comes to working your arms, back and shoulders, complete with adjustable resistance settings”. Advertising Value: £749.00.

Celebrity fan Sarah Harding is interviewed in this week’s Heat magazine (circulation: 458,858) with the focus on her body secrets.  Her advice for getting great legs includes Power Plate for toning. Advertising Value: £720.00

Look magazine (circulation: 313,013) held a double page story dedicated to extreme spa treatments, tested by their readers.  Among the weird and the wonderful treatments, Kirotherapy treatment was included.  The treatment involves lowering body temperature in a frozen room to -135°C to boost circulation, release endorphins, improve cellulite and rejuvenate skin.  The final process is to incorporate Power Plate training for 25 minutes to slowly raise body temperature back to normal to feel the benefits. Advertising Value: £1400.00

Actor Naomie Harris blogs about her Spa trip to the Fortina Spa Resort in Malta on the Mail Online.  Among her “Spa-it-Yourself” treatments laid on in their room was a Power Plate® machine.

POWER PLATE COMMUNITY NEWS:

Escape the Football Frenzy with a FREE massage on the Power Plate machine

http://community.powerplate.com/2010/06/23/escape-the-football-frenzy-with-a-free-massage-on-the-power-plate-machine/

Power Plate Signs Williams Deal To Attract Male Users

Vibration training equipment manufacturer Power Plate has signed a three-year deal with the Williams Formula One team.
Power Plate has previously relied on endorsements from female celebrities to target women, who are the most frequent users of its products. The latest activity is intended to capitalise on Formula One’s huge global fan base, which is male-dominated.

Power Plate will be able to use Rubens Barrichello and Nico Hülkenburg, as well as the team’s crew, within its marketing. As part of the change in approach, Power Plate will shift its focus away from endorsements to concentrate on gaining brand recognition. Male-focused marketing will promote its affiliation with the racing team. As part of the deal, Power Plate will launch a co-branded Williams training device.

Nilesh Pandya, Executive Vice-President of Power Plate, explains that “the strategy is to be less about PR and more about experiential activity. People are aware of the brand, but until they try it they are sceptical.”
For more information contact Power Plate International on 1300 411 495.
sales@powerplate.com
http://www.powerplate.com.au

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